Has Amazon Ads is a yes/no check for whether a page references an Amazon advertising-system domain in its rendered body. It returns 1 when that reference is present and 0 when it is not — it does not confirm that an ad actually displayed, that consent was gathered, or that any revenue was earned.
| Factor ID | RG-AFF-015 |
|---|---|
| Family | Affiliate & ads |
| Measurement | Boolean presence (0 / 1) |
| Measured zone | Rendered, script-free page body |
What it measures
Has Amazon Ads indicates whether the page body contains a reference to an Amazon advertising-system domain. It is a presence signal: it records that Amazon’s ad delivery infrastructure is wired into the page, not how prominently, how often, or how effectively it runs. A page either carries the reference or it does not.
How RankGear measures it
RankGear searches the rendered, script-free page body case-insensitively for the string amazon-adsystem.com. Any single occurrence scores the factor 1; no occurrence scores 0. The check stops at presence — it does not verify whether the ad rendered on screen, whether consent was obtained, where the placement sits, or whether it produced revenue.
What RankGear looks for
<!-- any reference to the Amazon ad-system domain, matched case-insensitively -->
<script src="https://c.amazon-adsystem.com/aax2/apstag.js"></script>
<iframe src="https://aax-us-east.amazon-adsystem.com/x/..."></iframe>| Value | Meaning |
|---|---|
| 1 | An amazon-adsystem.com reference was found somewhere in the page body. |
| 0 | No such reference was found. |
How to optimize it
Treat this as an observation about how the page is monetized, not a target to chase. Use Amazon advertising only where it fits the business model and does not undermine content access, privacy, performance, or reader trust, and provide the disclosures the placement requires. If the page is not meant to carry Amazon ads, a score of 0 is the correct and expected result — there is nothing to fix.
Important considerations
- Presence does not measure ad count: one reference and many references both score 1.
- Dormant or leftover scripts can still trigger detection even when nothing visibly renders.
- Other Amazon promotional systems that do not use this domain can be missed by the check.
- The actual ad experience — placement, density, and impact — still requires manual and performance review.
- Correlation is not causation: this factor tracks a monetization pattern within a measured result set. It does not make a page rank and carries no ranking guarantee.
Related factors
Part of the Factors reference · how RankGear measures · glossary.