This factor reports whether RankGear finds an @type of HowToDirection in the page’s raw HTML. It returns 1 when the pattern is present and 0 when it is absent — a presence check on source text, not a validation of your structured-data graph.
| Factor ID | RG-SCJ-114 |
|---|---|
| Family | Structured data — JSON-LD |
| Measurement | Binary presence (0 / 1) |
| Measured zone | Raw rendered HTML |
What it measures
This factor reports whether RankGear finds an @type value of HowToDirection in the raw source. HowToDirection is a schema.org type used inside a HowTo to mark a single directional instruction — a concrete action within a step. The result is binary: the type string is either present in the source or it is not.
How RankGear measures it
RankGear searches the raw HTML for "@type": "HowToDirection", allowing flexible whitespace around the value and optionally permitting a schema: prefix. Matching is case-insensitive, so capitalization differences do not affect the result.
What RankGear looks for
"@type": "HowToDirection"
"@type":"schema:HowToDirection" (prefix and whitespace tolerated)| Value | Meaning |
|---|---|
| 1 | The HowToDirection type string was found in the raw HTML. |
| 0 | No matching HowToDirection type string was found. |
How to optimize it
Use HowToDirection only for a genuine directional instruction within a valid HowTo, keeping the text concise and any supporting media matched to the visible step. Ensure every property reflects content a user can verify on the page. Treat this factor as an observation of whether the markup is present, not a target to chase — adding the string without real, matching step content serves no one.
Important considerations
- The detector pattern-matches source text; it does not validate a JSON-LD graph.
- A matching string that sits outside valid JSON-LD can still produce a 1.
- Capitalization differences do not affect detection.
- Validate the complete structured data independently — this check confirms presence of the type string, nothing more.
- Presence of this markup correlates with, and does not cause, ranking position; it is a prioritization signal within a measured result set, never a guarantee of where a page ranks.
Related factors
Part of the Factors reference · how RankGear measures · glossary.