This factor counts how many of your keyword’s variations appear inside <ins> elements — the HTML tag that marks inserted or revised text. It is a raw occurrence count within a rarely-used region of the page, so most pages score zero, and a higher count is not something to chase.
| Factor ID | RG-KWD-064 |
|---|---|
| Family | Keyword Usage & Density |
| Measurement | Variation occurrence count |
| Measured zone | Raw captured ins contents |
What it measures
RankGear counts the keyword variations found in content that a page marks as inserted using <ins> elements. The <ins> tag exists to signal that text was added during a document revision — it is a semantic edit marker, not a general-purpose content container. This factor isolates that region and tallies how many recognized variations of your target keyword fall inside it.
How RankGear measures it
RankGear extracts capture group two from recognized <ins> pairs without cleaning the contents, then totals case-insensitive, whole-word matches of your keyword variations. Because the captured text is used as-is, any nested markup inside an <ins> element remains part of what is searched. The result is a simple count of variation occurrences within that raw captured region.
What RankGear looks for
<ins>Updated 2026: the <strong>seo audit tool</strong> now scores 870 factors</ins>How to optimize it
Treat this as an observation, not a target. Use <ins> only to communicate meaningful document revisions — content genuinely added since an earlier version — and never as a place to park topical keywords. If your page has no revision history to mark, a count of zero is the correct and expected value. Do not manufacture <ins> tags to raise this number.
Important considerations
- Nested markup inside an
<ins>element stays in the captured text, so it is part of what the whole-word match runs against. - Most ordinary pages carry no
<ins>tags at all, so a zero here is normal. - The factor does not evaluate the revision context — it counts variation occurrences, not whether the insertion is appropriate or meaningful.
- Increasing this count is not inherently beneficial.
- This is a measured correlation within a result set, not a lever that makes a page rank; it describes the page, it does not guarantee position.
Related factors
Part of the Factors reference · how RankGear measures · glossary.