Trends is a multi-run comparison in RankGear that tracks how selected correlations, content deficits, entities, or recurring domains shift from one workbook to the next.
| Term | Trends |
|---|---|
| Category | Product and Workflow |
| Also known as | Trend Report |
| Where it appears | Compare → Trends |
What it means in RankGear
Trends lives under the Compare view, where it stitches several workbook runs into a single timeline. Instead of reading one analysis in isolation, you pick the signals you care about — a correlation, a content deficit, an entity, or a domain that keeps surfacing in the SERP — and Trends plots how each one moved across the runs you include. It is a lens over analyses you have already produced, not a fresh crawl or a separate score.
How to interpret it
Read a Trends view as a sequence, not a verdict. Before drawing conclusions, confirm three things: which workbooks you selected as the runs, that each of those runs actually finished, and what artifact RankGear reports it built for the comparison. A line that rises or falls only tells you the underlying measurement changed between runs — the useful question is why. Consistent inputs (same keyword, comparable capture dates, similar competitor sets) make the movement meaningful; mismatched inputs make it noise.
| What Trends can track | What the movement shows |
|---|---|
| Correlations | Whether a factor’s relationship with ranking strengthened or weakened between runs |
| Deficits | Whether a gap against top pages is closing or widening as you edit |
| Entities | Which entities gained or lost prominence across the compared SERPs |
| Recurring domains | Which competitors keep appearing, and whether their presence is growing |
Example
Say you run a workbook for “commercial roof coating” in March, again in May after publishing revisions, and a third time in July. Opening Compare → Trends and selecting the content-deficit signal across those three runs shows the gap narrowing from March to May, then flattening by July — a sign your edits closed most of the distance and the remaining deficit needs a different lever than more of the same. The Trends view keeps that comparison as a saved artifact you can revisit or share.
Important considerations
- Trends describes movement in RankGear’s own measurements and navigation; it is a comparison feature, not a ranking signal Google reads.
- The lines are only as trustworthy as their inputs — comparing runs with different keywords, dates, or competitor sets produces movement that means little.
- Correlation is not causation. A signal trending in your favor across runs indicates association with stronger-ranking pages, not proof that changing it will move your position.
- Correlation strengths come from provider-scaled comparisons across the pages in each run, so read them as relative indicators between competitors rather than absolute Google scores.
Related terms
Part of the RankGear glossary · how RankGear measures · the 870 factors.