Is AMP Page is a boolean that returns 1 when the analyzed document’s own <html> element carries a recognized AMP marker — either <html amp> or <html ⚡> — and 0 otherwise. A score of 1 flags the AMP declaration only; it does not prove the page is valid AMP, and AMP is not required for strong search performance.
| Factor ID | RG-TEC-019 |
|---|---|
| Family | Tech & platform |
| Measurement | Boolean classification (0 / 1) |
| Measured zone | Rendered, script-free document head |
What it measures
Is AMP Page indicates whether the analyzed document itself carries a recognized AMP marker on its <html> element. It is a straightforward presence check on the page’s own markup, not a judgment about whether the AMP implementation is correct or complete.
How RankGear measures it
RankGear searches case-insensitively for the exact shape <html amp> or <html ⚡>. Additional attributes on the element or a different attribute ordering can prevent recognition. RankGear does not validate AMP conformance — it only detects the marker’s presence in the expected shape.
What RankGear looks for
<html amp>
<html ⚡>| Value | Meaning |
|---|---|
| 1 | A recognized AMP marker (<html amp> or <html ⚡>) was found in the expected shape. |
| 0 | No recognized AMP marker was found — including valid AMP whose <html> element carries extra attributes or different ordering. |
How to optimize it
Treat this as an observation about how the page is built, not a target to chase. Use AMP only when it supports the publishing strategy and can be maintained correctly. If you do publish AMP, validate the pages, keep content parity with the canonical version, use proper canonicals, and measure user-facing performance rather than optimizing for the marker alone.
Important considerations
- A score of 1 does not prove valid AMP — it confirms the marker’s presence, nothing more.
- Valid AMP HTML whose
<html>element carries additional attributes or a different ordering may score 0. - AMP is not required for strong search performance.
- Do not adopt AMP solely to match competitors.
- This factor relates to a page’s technical build within a measured result set; it is a prioritization signal and does not by itself cause or guarantee any ranking.
Related factors
Part of the Factors reference · how RankGear measures · glossary.