This factor reports whether RankGear finds a HowToTip @type declaration in the page’s raw HTML — a binary presence signal (1 when the string is matched, 0 when it is not). It is a text match, not a validation of the surrounding structured-data graph, so a 1 confirms the markup is present, not that it is correct.
| Factor ID | RG-SCJ-118 |
|---|---|
| Family | Structured Data – JSON-LD |
| Measurement | Binary presence (0 / 1) |
| Measured zone | Raw rendered HTML |
What it measures
This factor reports whether RankGear finds an @type value of HowToTip in the raw source of the page. HowToTip is the schema.org type used to mark up an optional, genuinely helpful tip attached to a HowTo — a suggestion that helps the reader but is not itself a required step. The factor returns 1 when that type string is present and 0 when it is absent.
How RankGear measures it
RankGear searches the raw HTML for the @type declaration of HowToTip, allowing flexible whitespace around the JSON key and value and optionally accepting a schema: prefix. Matching is case-insensitive, so capitalization differences do not affect the result.
What RankGear looks for
"@type": "HowToTip"
"@type":"schema:HowToTip"| Value | Meaning |
|---|---|
| 1 | A HowToTip @type string was matched in the raw HTML. |
| 0 | No HowToTip @type string was found. |
How to optimize it
Use HowToTip only for an optional, genuinely helpful tip associated with a valid HowTo; do not use it to disguise a required step as a tip. Ensure every property reflects content users can actually verify on the page. Treat a 1 as confirmation that the type string is present, not as proof the structured data is valid — the value tracks the markup, and its relationship to position within a measured result set is correlational, never a guarantee of ranking.
Important considerations
- The detector pattern-matches source text instead of validating a JSON-LD graph, so it confirms the string is present but not that the surrounding structure is well-formed.
- A matching string that sits outside valid JSON-LD — for example in a comment or a code sample — can still produce a 1.
- Capitalization differences do not affect detection because matching is case-insensitive.
- Validate the complete structured data independently before relying on it.
- Presence of this markup correlates with position within a measured result set; it is a prioritization signal, not a cause of ranking.
Related factors
Part of the Factors reference · how RankGear measures · glossary.