Entities in H1 Tags is a yes/no signal that returns 1 when at least one entity from your run’s entity list appears anywhere in the page’s H1 text, and 0 when none do. It only checks presence — it does not judge whether the entity is accurate or prominent.
| Factor ID | RG-ENT-002 |
|---|---|
| Family | Entities |
| Measurement | Boolean presence (0 / 1) |
| Measured zone | H1 text in the rendered page body |
What it measures
This boolean H1 factor reports whether any run-supplied entity appears in any H1 heading on the page. It is a plain presence check across the H1 text — one qualifying match anywhere in any H1 is enough to flip the value to 1.
How RankGear measures it
RankGear extracts the H1 text, lowercases it, and performs substring checks using the entity entries exactly as supplied. Any hit scores 1. An empty entity list scores 0. The companion factor RG-ENT-001 separately counts how many times entities occur, rather than just whether one is present.
What RankGear looks for
<h1>How Cora Ranks Every Page</h1>
entity list: ["cora"]
lowercased H1 text: "how cora ranks every page"
substring "cora" present → scores 1| Value | Meaning |
|---|---|
| 1 | At least one supplied entity was found as a substring of the H1 text. |
| 0 | No supplied entity matched, or the entity list was empty. |
How to optimize it
Name a relevant person, place, organization, product, or concept in the H1 only when it accurately defines the page. Because the check is a case-sensitive substring match against the entities you supply, treat this as an observation about whether your defining entity is stated in the headline — not as a target to force. If the page genuinely is about a named entity, saying so in the H1 is natural; if it isn’t, adding one to satisfy the check misrepresents the page.
Important considerations
- Presence does not evaluate accuracy or prominence — a matched entity may still be irrelevant to the page’s actual topic.
- Entity-list casing can affect this compatibility check, since matching is done against the entries as supplied.
- A missing or empty entity list produces 0.
- Do not stuff multiple entities into the H1; one accurate, defining entity is the point.
- This is a prioritization signal that relates to position within a measured result set. It correlates with patterns RankGear observes; it does not cause or guarantee a ranking.
Related factors
Part of the Factors reference · how RankGear measures · glossary.