Is or has AMP

Abstract illustration of an AMP-marked document head linking to an alternate page, in RankGear indigo and coral.

Is or has AMP is a yes/no signal that reports whether a page carries a recognized AMP marker or links to an AMP alternate. It returns 1 when RankGear finds an AMP marker in the head and 0 when it does not — and 0 is often the correct, healthy value for a modern page.

Factor IDRG-TEC-024
FamilyTech & platform
MeasurementBoolean presence (0 / 1)
Measured zoneRendered, script-free document head

What it measures

This factor reports whether the page itself has a recognized AMP marker or whether it links to an AMP alternate. It answers a single structural question — is this page participating in AMP in any detectable way — and nothing more. It does not weigh AMP quality, speed, or correctness; it only records presence.

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How RankGear measures it

RankGear returns 1 when the head contains <html amp>, <html ⚡>, or the exact prefix <link rel="amphtml", matched with case-insensitive patterns. It reads the rendered, script-free document head and does not validate the alternate destination, so a link to a broken or missing AMP page still scores 1.

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What RankGear looks for

<html amp>
<html ⚡>
<link rel="amphtml" href="https://example.com/page/amp/">
ValueMeaning
1The head carries an AMP marker — an amp/⚡ attribute on <html>, or a rel="amphtml" link to an alternate. Presence only; the destination is not checked.
0No recognized AMP marker was found in the head. Common and appropriate for pages that do not use AMP.
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How to optimize it

Treat this as an observation, not a target to chase. If AMP is intentionally used, keep the canonical and AMP versions equivalent, link them correctly, validate both, and keep the content current. If AMP is not part of your strategy, no AMP signal is required and a score of 0 is entirely appropriate — there is nothing to fix.

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Important considerations

  • Presence does not prove valid or reachable AMP — the marker can point at a broken or missing alternate and still score 1.
  • Alternate attribute order can be missed, so an unusually ordered amphtml link may not match.
  • A score of 0 can be entirely appropriate; many well-performing pages have no reason to use AMP.
  • Measure performance and maintenance cost directly rather than reading value into this flag — it correlates with certain sites but does not by itself move or guarantee any ranking.
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Related factors

Part of the Factors reference · how RankGear measures · glossary.

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