A Content Report is a self-contained, interactive HTML file that RankGear generates from an analysis run, gathering a page’s titles, headings, metadata, keyword usage, mined terms, links, social data, images, videos, feeds, and side-by-side page comparisons into one shareable document.
| Term | Content Report |
|---|---|
| Category | Reports, Workbooks and Exports |
| Also known as | Content Comparison |
| Where it appears | Analysis Run selectable HTML reports |
What it means in RankGear
You produce a Content Report from the selectable HTML reports offered at the end of an Analysis Run. It is one of the companion artifacts a completed run can emit alongside the workbook, and it stands on its own: the HTML carries its data and interactivity inside the file, so it opens in any browser without RankGear installed. The report is also labeled Content Comparison, because much of its value is lining your target page up against the competing pages the run measured, section by section.
How to interpret it
Start at the top. The opening summary and legend explain what each section and color signifies before you drill into the detail, so read them first. From there, follow the report’s internal links into the sections you care about — headings, mined terms, media, links — rather than scrolling straight through. When you hand the file to someone else, keep the run metadata intact: the date, keyword, location, and settings that produced it are what make the numbers meaningful, and a report read apart from that context is easy to misjudge.
| Section | What it shows |
|---|---|
| Titles & metadata | The page title, meta description, and other head-level fields |
| Headings | The H1–H6 structure and the text of each heading |
| Keyword use | Where and how often the target terms appear on the page |
| Mined terms | The vocabulary RankGear extracted from the measured pages |
| Links | Internal and external links found on the page |
| Media | Images, videos, and feeds present on the page |
| Social data | Social-related signals collected for the page |
| Page comparison | Your page lined up against the competing pages in the run |
Example
After running an analysis for “commercial roofing contractor” in Dallas, you open the Content Report in a browser. Its comparison section shows your page carries four H2s where the top-ranking pages average nine, and its mined-terms list flags “flat roof” and “inspection” as vocabulary the leaders share but your draft omits. You send the single HTML file to a copywriter who has no RankGear login; they open it, read the legend, and work straight from the gaps it lays out — no screenshots, no re-running the analysis.
Important considerations
- A Content Report is a snapshot of one run. Its numbers reflect the keyword, location, device, and settings in effect at that moment, so compare like-for-like configurations rather than reports built under different settings.
- Generating the report does not change the underlying measurements. It packages what the run already found, which is why a completed analysis can emit the workbook and its HTML companions without re-measuring anything.
- Treat the formatting as presentation, not evidence. A cleaner-looking report is not a stronger one; the numbers inside it carry the weight.
- The comparison figures are relative indicators of how your page stacks up against the pages measured, not Google ranking scores. A gap the report highlights is a correlation worth investigating, not proof that closing it will move rankings.
Related terms
Part of the RankGear glossary · how RankGear measures · the 870 factors.