This factor reports whether the parsed document title contains a persuasive sales word — one of free, best, top, ultimate, fine, cheap, cheapest, high end, or quality. It returns 1 when any one is present and 0 otherwise. Because the match is not bounded to whole words, a listed string can be picked up inside a longer word.
| Factor ID | RG-TTL-011 |
|---|---|
| Family | Title Language |
| Measurement | Binary presence (0 / 1) |
| Measured zone | Parsed document title |
What it measures
The factor checks the title for any string from RankGear’s built-in sales-word pattern. That pattern is a fixed set of persuasive and price-oriented terms: free, best, top, ultimate, fine, cheap, cheapest, high end, and quality. The presence of any single one is enough to set the factor; the title’s other words are not scored here.
How RankGear measures it
RankGear lowercases the parsed title, then searches it case-insensitively for each listed alternative. It returns 1 on the first — or any — match, and 0 when none of the terms appear. The alternatives are not wrapped in word boundaries, so a term such as top or fine matches even when it sits inside a longer word (for example, top within “laptop”, or fine within “define”).
| Value | Meaning |
|---|---|
| 1 | At least one sales word from the pattern appears in the lowercased title. |
| 0 | No sales word from the pattern appears in the title. |
How to optimize it
Treat this as an observation about your title’s language, not a target to hit. Use persuasive terms only when they are accurate, specific, and supported by what the page actually delivers. Prefer concrete benefits and differentiators over generic superlatives or price claims — a precise promise usually reads stronger than “best” or “ultimate.” If the factor reads 1 because a term matched inside an unrelated word, that is a matching artifact rather than a real sales claim, and no change is warranted.
Important considerations
- Because the alternatives lack word boundaries, a listed string can match inside a longer word, so a 1 does not always mean a deliberate sales word is present.
- The measurement is binary — adding more sales words does not raise the value above 1.
- The detector does not verify whether a claim is substantiated; it only checks for the presence of the string.
- Avoid misleading, repetitive, or clickbait titles regardless of what this factor reports.
- This is a correlation-based prioritization signal within a measured result set. It relates to position; it does not by itself make a page rank or guarantee a ranking.
Related factors
Part of the Factors reference · how RankGear measures · glossary.