Has Trademarks reports whether the page’s rendered body contains a trademark symbol — the literal ™ character or one of its supported HTML entities. It returns 1 when a symbol is present and 0 when none is found. It detects the symbol only, not the legal validity, ownership, or correct use of any trademark.
| Factor ID | RG-TRS-006 |
|---|---|
| Family | Trust and Identity |
| Measurement | Binary presence (0 / 1) |
| Measured zone | Rendered body HTML with scripts removed |
What it measures
This factor reports whether the page body contains a trademark symbol, represented either as the literal ™ character or as one of several supported HTML entities. It is a signal about the presence of the symbol in the visible content — a surface marker of brand and trademark language on the page, nothing more.
How RankGear measures it
RankGear takes the page’s body HTML with scripts removed, then searches it case-insensitively for any of four supported representations of the trademark symbol: ™, ™, ™, or the literal ™ character. The factor returns 1 when any one of these is found and 0 otherwise.
What RankGear looks for
™ (decimal entity)
™ (hex entity)
™ (named entity)
™ (literal character)| Value | Meaning |
|---|---|
| 1 | At least one supported trademark symbol was found in the script-free body HTML. |
| 0 | No supported trademark symbol was found. |
How to optimize it
Treat this as an observation about the page’s content, not a target to chase. Use the trademark symbol only where it truthfully identifies a claimed trademark and where its use fits the organization’s brand and legal guidance. Keep ownership statements clear when clarification is genuinely needed. Do not add decorative trademark symbols solely to change the score — the presence of the glyph is what is measured, and adding it dishonestly signals nothing real.
Important considerations
- This detects the symbol only — not the legal validity, registration status, ownership, or correct use of a trademark.
- The registered-trademark symbol ® is not part of this detector; only the ™ symbol and its entities are matched.
- Scripts are removed from the body HTML before matching, so trademark symbols that appear only inside script content are not counted.
- Matching is case-insensitive across the four supported representations.
- This is a correlation signal within a measured result set, not a cause of ranking. A trademark symbol does not make a page rank, and its presence guarantees nothing about position.
Related factors
Part of the Factors reference · how RankGear measures · glossary.