Has MicroData Street Address checks whether a page’s rendered HTML contains the Microdata attribute itemprop="streetAddress". It returns 1 when that exact double-quoted attribute is present and 0 when it is not — a plain text match, not a validation of your structured-data graph.
| Factor ID | RG-SCM-041 |
|---|---|
| Family | Structured Data — Microdata |
| Measurement | Binary presence (0 / 1) |
| Measured zone | Rendered body HTML with scripts removed |
What it measures
This factor reports whether RankGear finds the Microdata attribute itemprop="streetAddress" in the rendered body after script elements are removed. It is one of RankGear’s Microdata signals, indicating that the page marks up the street-level portion of a postal address with schema.org vocabulary.
How RankGear measures it
RankGear performs a case-insensitive search for the literal double-quoted form itemprop="streetAddress". It returns 1 when at least one match exists and 0 otherwise. The match is run against the HTML text itself — the detector does not parse or validate a Microdata item graph.
What RankGear looks for
<span itemprop="streetAddress">123 Main St</span>| Value | Meaning |
|---|---|
| 1 | At least one itemprop="streetAddress" attribute was found in the rendered body. |
| 0 | No matching attribute was found — including cases where the markup used single quotes or added spacing. |
How to optimize it
Use streetAddress only as part of the correct street-level portion of a genuine postal address. Keep the value aligned with visible content and the vocabulary expected by its parent item type. Treat this factor as an observation of whether the markup is present, not a target to chase — adding the attribute where there is no real address to describe adds nothing.
Important considerations
- The detector pattern-matches HTML text instead of parsing or validating a Microdata item graph.
- It requires the attribute name, equals sign, double quotes, and property value to be contiguous; single quotes or added spacing do not match.
- Scripts are removed before matching, and capitalization does not affect detection.
- Validate the parent item type, property value, nesting, and structured-data eligibility independently.
- Correlation is not causation: the presence of this attribute relates to how pages are organized within a measured result set; on its own it does not make a page rank.
Related factors
Part of the Factors reference · how RankGear measures · glossary.