This factor reports whether RankGear finds an @type value of FoodEstablishment in a page’s raw HTML. It returns 1 when the string is present and 0 when it is not — it pattern-matches source text, so it never confirms that the surrounding JSON-LD is valid.
| Factor ID | RG-SCJ-090 |
|---|---|
| Family | Structured Data – JSON-LD |
| Measurement | Binary presence (0 / 1) |
| Measured zone | Raw rendered HTML |
What it measures
This factor reports whether RankGear finds an @type value for FoodEstablishment in the raw source. FoodEstablishment is the schema.org type used to describe a business that prepares and serves food — restaurants, cafes, bakeries, and similar venues — and its more specific subtypes. The check is a simple present-or-absent signal, not a quality score for the markup.
How RankGear measures it
RankGear searches the raw HTML for "@type": "FoodEstablishment", allowing flexible whitespace around the colon and optionally permitting a schema: prefix on the type value. Matching is case-insensitive, so capitalization differences do not change the result. If a match is found the factor returns 1; otherwise it returns 0.
What RankGear looks for
"@type": "FoodEstablishment"
"@type":"schema:FoodEstablishment" (prefix allowed, whitespace flexible, case-insensitive)| Value | Meaning |
|---|---|
| 1 | A FoodEstablishment @type string was found in the raw HTML. |
| 0 | No such string was found in the raw HTML. |
How to optimize it
Use FoodEstablishment only for a real food business, and reach for a more specific subtype whenever one applies — for example Restaurant, CafeOrCoffeeShop, or Bakery — with properties that match the content a visitor can actually see on the page. Because this factor pattern-matches source text rather than validating a graph, treat a value of 1 as evidence the string exists, not as proof the structured data is correct. Confirm the whole JSON-LD block is well-formed and accurate rather than chasing the detector’s output.
Important considerations
- The detector pattern-matches source text instead of validating a JSON-LD graph.
- A matching string that sits outside valid JSON-LD can still produce a 1.
- Capitalization differences do not affect detection.
- Validate the complete structured data independently with a schema validator.
- This is a correlation-based prioritization signal within a measured result set, not a guarantee that adding the markup will change a page’s ranking.
Related factors
Part of the Factors reference · how RankGear measures · glossary.