Has JSON-LD CreativeWork reports whether RankGear finds a CreativeWork @type value in a page’s raw source. It returns 1 when the pattern is present and 0 when it is absent — a text match, not a validated JSON-LD graph, so a string sitting outside real structured data can still return 1.
| Factor ID | RG-SCJ-065 |
|---|---|
| Family | Structured Data – JSON-LD |
| Measurement | Binary presence (0 / 1) |
| Measured zone | Raw rendered HTML |
What it measures
This factor reports whether RankGear finds an @type value for CreativeWork in the raw source of the page. CreativeWork is Schema.org’s broad parent type for created content — articles, reports, datasets, and similar works all descend from it. The signal is binary: the type is either detected in the markup or it is not.
How RankGear measures it
RankGear searches the raw HTML for "@type": "CreativeWork", allowing flexible whitespace around the tokens and optionally accepting a schema: prefix. Matching is case-insensitive, so capitalization differences in the value do not change the result. Because the check scans source text rather than parsing a JSON-LD graph, it confirms the presence of the pattern — not that the surrounding structured data is valid or complete.
What RankGear looks for
"@type": "CreativeWork"
"@type" : "schema:CreativeWork" (schema: prefix and extra whitespace allowed)| Value | Meaning |
|---|---|
| 1 | A CreativeWork @type pattern was found in the raw source. |
| 0 | No CreativeWork @type pattern was found. |
How to optimize it
Use CreativeWork only for a genuine creative work, and prefer a more specific subtype whenever the content supports one — Article, Report, Dataset, and similar descend from CreativeWork and describe the content more precisely. Match the type’s properties to what is actually visible on the page. Because the detector confirms a text pattern rather than a valid graph, treat a returned 1 as an observation that the markup exists, not as proof the structured data is correct.
Important considerations
- The detector pattern-matches source text instead of validating a JSON-LD graph.
- A matching string outside valid JSON-LD can still produce a 1.
- Capitalization differences in the type value do not affect detection.
- Validate the complete structured data independently before relying on it.
- This is a prioritization signal that relates to position within a measured result set — it does not by itself cause or guarantee any ranking.
Related factors
Part of the Factors reference · how RankGear measures · glossary.