This factor reports whether the page’s raw HTML contains a JSON-LD @type of CollegeOrUniversity. It returns a simple present-or-absent signal (1 or 0) — not a validity check, so a matching string anywhere in the source can trip it even when the surrounding structured data is broken.
| Factor ID | RG-SCJ-053 |
|---|---|
| Family | Structured Data — JSON-LD |
| Measurement | Binary presence (0 / 1) |
| Measured zone | Raw rendered HTML |
What it measures
This factor reports whether RankGear finds an @type value of CollegeOrUniversity in the page’s raw source. It is one of the Schema.org organization subtypes used to describe a higher-education institution, and the check simply notes whether that type is declared anywhere in the delivered HTML.
How RankGear measures it
RankGear searches the raw HTML for the string "@type": "CollegeOrUniversity", allowing flexible whitespace around the colon and optionally accepting a schema: prefix on the type. Matching is case-sensitive, so the capitalization must be exact. The result is 1 when the pattern is found and 0 when it is not.
What RankGear looks for
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "CollegeOrUniversity",
"name": "Example State University",
"url": "https://example.edu/"
}
</script>| Value | Meaning |
|---|---|
| 1 | The CollegeOrUniversity type string was found in the raw HTML. |
| 0 | No matching type string was present. |
How to optimize it
Use CollegeOrUniversity only for a real college or university, and only when the markup describes it accurately — correct identity, location, contact details, accreditation, and course information — with properties that match what a visitor can see on the page. Because the detector confirms presence rather than correctness, treat a 1 as evidence that the type is declared, not as evidence that the structured data is valid or complete.
Important considerations
- The detector pattern-matches source text rather than validating a JSON-LD graph, so it confirms the string is present, not that the markup parses.
- A matching string that appears outside valid JSON-LD — in a comment, a code sample, or a broken block — can still produce a
1. - Capitalization must match exactly;
collegeoruniversityor other casings will not be detected. - Validate the complete structured data independently with a schema validator before relying on it.
- Presence of this type correlates with, and does not cause, ranking position; it is a prioritization signal within a measured result set, not a guarantee of where a page ranks.
Related factors
Part of the Factors reference · how RankGear measures · glossary.