This factor reports whether the page’s raw HTML contains a JSON-LD @type of ClothingStore. It returns 1 when the string is present and 0 when it is not — a presence check on text, not a validation of the structured-data graph.
| Factor ID | RG-SCJ-051 |
|---|---|
| Family | Structured Data — JSON-LD |
| Measurement | Binary presence (0 / 1) |
| Measured zone | Raw rendered HTML |
What it measures
This factor reports whether RankGear finds an @type value of ClothingStore in the page’s raw source. It signals that the page declares itself — via schema.org markup — as a clothing retailer, the entity type used by apparel and fashion stores to describe their business to search engines.
How RankGear measures it
RankGear performs a case-insensitive raw-HTML search with flexible whitespace around "@type": "ClothingStore", and permits an optional schema: prefix. If a match is found anywhere in the source, the factor is 1; otherwise it is 0.
What RankGear looks for
"@type": "ClothingStore"
"@type":"schema:ClothingStore" <!-- optional schema: prefix, flexible whitespace, case-insensitive -->| Value | Meaning |
|---|---|
| 1 | The ClothingStore type string is present in the raw HTML. |
| 0 | The string was not found in the raw HTML. |
How to optimize it
Use ClothingStore only for a genuine clothing retailer, with accurate location, hours, products, offers, and contact information, and supply properties that match the page’s visible content. Do not add the markup to qualify for the signal alone — the type should describe what the business actually is. Treat this factor as an observation of whether the declaration exists, not as a target to force onto pages that are not clothing stores.
Important considerations
- RankGear pattern-matches text rather than parsing or validating the JSON-LD graph.
- A matching string that sits outside valid JSON-LD can still produce a 1.
- Capitalization differences do not affect detection.
- Validate the complete structured data independently — a passing check here does not confirm the markup is well-formed or accepted by search engines.
- Correlation is not causation: this factor tracks how the presence of the declaration relates to position within a measured result set. It is a prioritization signal, not a guarantee of ranking.
Related factors
Part of the Factors reference · how RankGear measures · glossary.