This factor reports whether the page’s raw HTML contains a JSON-LD block declaring an @type of ChildCare. It returns 1 when the string is present and 0 when it is not — a text match only, so a detection is not proof the structured data is valid.
| Factor ID | RG-SCJ-048 |
|---|---|
| Family | Structured Data — JSON-LD |
| Measurement | Binary presence (0 / 1) |
| Measured zone | Raw rendered HTML |
What it measures
RankGear checks whether the page’s raw source declares an @type value of ChildCare — the schema.org type used to mark up a childcare business or service. When that type is present, the factor returns 1; otherwise it returns 0. It is a presence check on the markup, not an assessment of whether the childcare entity is described completely or correctly.
How RankGear measures it
RankGear performs a case-insensitive search of the raw HTML for the @type declaration, allowing flexible whitespace around the value and permitting an optional schema: prefix. Capitalization differences do not affect the result. The check reads the delivered source text; it does not parse or resolve the JSON-LD graph.
What RankGear looks for
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "ChildCare"
}
</script>
// also matches, e.g.:
"@type":"childcare"
"@type": "schema:ChildCare"| Value | Meaning |
|---|---|
| 1 | A ChildCare @type string was found in the raw HTML. |
| 0 | No matching ChildCare @type string was found. |
How to optimize it
Use the ChildCare type only for a genuine childcare business or service, and describe it with accurate properties — location, hours, contact, and service details — that match the content a visitor actually sees on the page. Because RankGear matches text rather than validating the graph, treat a returned 1 as confirmation the string is present, not as confirmation the markup is well-formed. Validate the complete structured data with an independent tool before relying on it.
Important considerations
- RankGear pattern-matches text rather than parsing or validating the JSON-LD graph.
- A matching string that sits outside valid JSON-LD — in a comment, a code sample, or malformed markup — can still produce a 1.
- Capitalization differences do not affect detection.
- Validate the complete structured data independently before trusting it.
- This factor tracks how the presence of the markup relates to position within a measured result set. It is a prioritization signal, not a cause of ranking, and adding the type does not guarantee any position.
Related factors
Part of the Factors reference · how RankGear measures · glossary.