This factor reports whether RankGear finds an AutomotiveBusiness value in a page’s JSON-LD @type. It returns a simple present-or-absent flag (1 or 0) — a string match on the raw HTML, not a validated schema graph, so a match tells you the markup text is there, not that it is correct.
| Factor ID | RG-SCJ-023 |
|---|---|
| Family | Structured Data – JSON-LD |
| Measurement | Binary presence (0 / 1) |
| Measured zone | Raw rendered HTML |
What it measures
This factor reports whether RankGear finds an @type value of AutomotiveBusiness in the page’s raw source. AutomotiveBusiness is the Schema.org type for businesses in the automotive sector — dealerships, repair shops, tire and parts sellers, and similar. The result is a single presence flag: the markup is detected, or it is not.
How RankGear measures it
RankGear searches the raw HTML for the @type declaration, allowing flexible whitespace around the value and optionally a schema: prefix. Matching is case-insensitive, so capitalization differences do not affect detection.
What RankGear looks for
"@type": "AutomotiveBusiness"
"@type":"schema:AutomotiveBusiness" (schema: prefix allowed, case-insensitive)| Value | Meaning |
|---|---|
| 1 | The AutomotiveBusiness type string was found in the raw HTML. |
| 0 | No matching type string was found. |
How to optimize it
Use AutomotiveBusiness only when it accurately describes the business and the automotive services it provides. This is a descriptive signal, not a target to chase: adding the type to a page that is not an automotive business does not improve anything, and because RankGear matches source text rather than validating a graph, a raw match is not proof of correct, well-formed markup. Confirm the JSON-LD is valid and reflects the real entity.
Important considerations
- RankGear pattern-matches source text rather than parsing or validating a JSON-LD graph.
- A matching string that sits outside a valid JSON-LD
<script>block can still produce a 1. - Capitalization differences do not affect detection.
- All structured data must match visible, truthful content on the page.
- This is a correlation-based prioritization signal within a measured result set — presence of the markup relates to position among the pages RankGear compares; it does not on its own cause or guarantee a ranking.
Related factors
Part of the Factors reference · how RankGear measures · glossary.