Has Meta Keywords reports whether RankGear finds a meta keywords tag in the page head, returning 1 when present and 0 when absent. It is a plain presence check: major search engines do not use this tag for ordinary ranking, so read it as an observation about your markup, not a target to chase.
| Factor ID | RG-MET-005 |
|---|---|
| Family | Metadata |
| Measurement | Binary presence (0 / 1) |
| Measured zone | Head HTML without scripts |
What it measures
This factor reports whether RankGear recognizes a meta keywords tag on the page. It is a single yes/no signal about the presence of that tag in the document head — nothing more. It does not judge the quality, relevance, or length of any keyword list, only whether the tag itself is detected.
How RankGear measures it
RankGear lowercases the head HTML and tests for the literal sequence <meta name="keywords. It returns 1 when that sequence is found and 0 otherwise. Because the match is against a literal, lowercased string, attribute order and quote style in your markup can change whether the tag is detected.
What RankGear looks for
<meta name="keywords" content="...">| Value | Meaning |
|---|---|
| 1 | A meta keywords tag matching the expected pattern was found in the head. |
| 0 | No matching meta keywords tag was detected. |
How to optimize it
Treat this as an observation, not a goal. Only maintain a meta keywords tag when a specific internal or platform requirement actually uses it — and when it is present, make sure its content accurately reflects the page. Do not add the tag solely to move this factor from 0 to 1; presence alone carries no ranking benefit.
Important considerations
- Major search engines do not rely on this tag for ordinary ranking.
- Attribute order and quote style can affect detection, since the match is a literal lowercased string.
- Presence does not validate the keyword list — a detected tag can still hold irrelevant or empty content.
- Do not add the tag solely to satisfy this factor.
- This is a correlation-based signal within a measured result set, not a cause of ranking; a value of 1 does not make a page rank.
Related factors
Part of the Factors reference · how RankGear measures · glossary.