This factor counts how many of your keyword variations turn up inside the page’s five most-repeated phrases — the single words, two-word, and three-word phrases that dominate the body copy. The reported value is that match count, not how often the phrases themselves occur; a higher count relates to a page whose most-used language aligns with the term, but it is a prioritization signal, not proof a page will rank.
| Factor ID | RG-KWD-021 |
|---|---|
| Family | Keyword Usage & Density |
| Measurement | Variation count in top phrases |
| Measured zone | Five most frequent words, bigrams, or trigrams from cleaned body content |
What it measures
This factor counts keyword-variation matches inside the page’s five most frequently used extracted phrases. It answers a narrow question: of the handful of phrases the page leans on most, how many contain a variation of the keyword you are checking?
How RankGear measures it
RankGear ranks cleaned single words and non-overlapping two- and three-word phrases by occurrence count, retains the top five real phrases, and sums case-insensitive whole-word variation matches found in their text. Occurrence count decides which five phrases are kept; the value reported for the factor is the total number of variation matches across those five, not the occurrence counts themselves.
How to read it
| Value | How to read it |
|---|---|
| 0 | None of your keyword variations appear in the page’s five dominant phrases — its most-repeated language is about something else. |
| Higher | More of your keyword variations recur inside the dominant phrases, so the page’s most-used language sits closer to the term you are checking. |
How to optimize it
Use consistent terminology for the core topic and its important related concepts so that substantive coverage — not filler — is what pushes phrases to the top of the frequency map. Treat the number as an observation about which language already dominates the page rather than a target to inflate: repeating a phrase to game the count works against the clear, on-topic writing the factor is meant to reflect.
Important considerations
- Phrase occurrence counts determine which five phrases are selected, but they are not the reported value — the value is the variation-match count within them.
- A single selected phrase can contribute more than one match.
- Configured stop words shape the phrase map, so they change which phrases reach the top five.
- Ties at fifth place may select different candidate phrases from one run to the next.
- Correlation is not causation: this factor tracks how a page’s dominant language relates to a term within a measured result set. It is a prioritization signal, not a guarantee of any ranking position.
Related factors
Part of the Factors reference · how RankGear measures · glossary.