This factor counts how many keyword-variation matches fall inside the page’s ten most frequently used phrases — the top single words, two-word, and three-word phrases pulled from the cleaned body content. Phrase frequency only decides which ten phrases qualify; it does not multiply the score, so read this as a signal of whether your dominant vocabulary aligns with the topic, not a number to chase.
| Factor ID | RG-KWD-019 |
|---|---|
| Family | Keyword Usage & Density |
| Measurement | Variation count in top phrases |
| Measured zone | Ten most frequent words, bigrams, or trigrams from cleaned body content |
What it measures
This factor counts the keyword-variation matches contained in the page’s ten most frequently used extracted phrases. It asks a focused question: once RankGear reduces the page to the handful of phrases it actually leans on most, how many of the run’s keyword variations show up inside those phrases? A page whose most-repeated language naturally carries the topic’s variations registers more matches than one whose dominant phrases are off-topic.
How RankGear measures it
RankGear frequency-ranks the cleaned single words and the nonoverlapping two- and three-word phrases drawn from the body content. It removes its own bookkeeping total from that ranking, keeps the top ten real phrases, and then sums the whole-word variation matches found in the text of those ten phrases. The frequencies choose which phrases qualify; the final value is the count of variation matches within them, not the phrase frequencies themselves.
| Step | What happens |
|---|---|
| Extract | Cleaned single words plus nonoverlapping two- and three-word phrases are pulled from the body content. |
| Rank | Those candidates are ordered by how frequently they occur. |
| Trim | RankGear’s internal bookkeeping total is removed and the top ten real phrases are retained. |
| Count | Whole-word keyword-variation matches in the text of those ten phrases are summed — and one phrase can hold more than one match. |
How to optimize it
Develop sustained topical vocabulary across the content so that several of the page’s dominant phrases naturally align with the subject and its important subtopics. Because frequency only selects the candidate phrases rather than scaling the result, treat this as an observation to guide coverage, not a target to inflate: write thoroughly enough about the topic that the words you repeat most are the words the topic is actually about.
Important considerations
- Phrase frequencies choose the candidate phrases but do not multiply the final score.
- One phrase may contain multiple variation matches, so a single dominant phrase can contribute more than once.
- Stop-word configuration affects phrase ranking, which in turn changes which phrases reach the top ten.
- Boundary ties may change which phrase enters the top ten, so pages near a tie can shift by one candidate.
- Like every RankGear factor, this tracks a pattern within a measured result set. It correlates with position; it does not by itself make a page rank or guarantee a ranking.
Related factors
Part of the Factors reference · how RankGear measures · glossary.