RG-HDG-033 counts how many times your run’s keyword variations appear across the page’s H1 and H2 headings, then sums those hits into one number. It measures variation coverage in heading text, not heading quality — read the count as an observation, not a target to inflate.
| Factor ID | RG-HDG-033 |
|---|---|
| Family | Headings |
| Measurement | Variation occurrence count |
| Measured zone | H1 and H2 text |
What it measures
This factor counts occurrences of the run’s keyword variations within the page’s H1 and H2 headings. It does not count how many headings match; it counts how many variation instances appear inside the combined heading text, so a single heading can contribute more than one to the total.
How RankGear measures it
RankGear parses the H1 and H2 text, then matches your run’s keyword variations case-insensitively on whole-word boundaries. Matching runs longest-variation-first, and each matched span is consumed so it cannot be counted again by a shorter, overlapping variation. The remaining matches across both heading levels are summed into a single value.
How to read the count
| If the count is… | How to read it |
|---|---|
| 0 | No variation appears in any H1 or H2. Check whether the main and section headings actually name what each section is about. |
| Low but non-zero | Some headings carry a relevant variation. Usually healthy — confirm the coverage is natural rather than accidental. |
| High | Variations recur across many headings. Verify the repetition reads naturally and is not padded to lift the number. |
How to optimize it
Use distinct, relevant variations in the main heading and the major section headings when they genuinely represent the search intent and the topic of that section. Because this is an occurrence count rather than a match target, treat it as a signal of how well your headings already cover the variation set — not as a number to force upward. Natural coverage reads better than repeated phrasing.
Important considerations
- It counts occurrences, not the number of headings that match — one heading can add several to the total.
- The result combines the H1 and H2 levels into a single figure.
- Longer overlapping variations take precedence; a matched span is consumed so a shorter variation nested inside it is not double-counted.
- Natural coverage is preferable to repeated phrasing; padding headings to raise the count works against readability.
- This is a measured association within a result set, not a guarantee of ranking. RankGear reports it as a prioritization signal, not a cause of position.
Related factors
Part of the Factors reference · how RankGear measures · glossary.