DomDetailer Facebook Shares reports the Facebook share count attributed to the exact result URL, supplied by RankGear’s DomDetailer-backed off-page data. It is an external count RankGear reads, not a value derived from the page — and a 0 can mean either genuinely zero shares or simply missing data.
| Factor ID | RG-SOC-002 |
|---|---|
| Family | Off-Page Social Signals |
| Measurement | API-provided count |
| Measured zone | Exact result URL |
What it measures
This factor reports the Facebook share interactions value supplied for the exact result URL by RankGear’s DomDetailer-backed URL-factor data. It captures how widely a specific page has been shared on Facebook as reported by that external source, giving one view of a page’s off-page social footprint within a measured result set.
How RankGear measures it
RankGear looks up the result URL in the run’s off-page data map and reads the dd_FB_shares field. If the URL or the field is absent, the factor returns 0. The value is taken as reported — RankGear does not compute it from the page HTML and does not adjust or normalize it.
| Value | Meaning |
|---|---|
| > 0 | DomDetailer reported that many Facebook shares for the exact URL. |
| 0 | Ambiguous: either zero reported shares, or the URL / dd_FB_shares field was missing from the off-page data. |
How to optimize it
Build authentic visibility: publish content people find useful and make it easy for the relevant audience to discover and share it on Facebook. Do not manufacture interactions. Because a 0 may simply mean missing data rather than genuine absence of shares, treat this factor as an observation of the reported social footprint, not a target to game — and check that the exact result URL is the one carrying your shares.
Important considerations
- This value comes from an external data source; RankGear does not derive it from the page HTML.
- A value of 0 can mean either zero reported interactions or missing URL / key data — the two are indistinguishable at this factor.
- URL variants (for example with or without a trailing slash, or tracking parameters) may be treated as different records, so shares can be split or attributed to a variant.
- Correlation does not prove causation: a relationship between share counts and position within a result set does not mean increasing Facebook shares will improve rank. This is a prioritization signal, not a lever that makes a page rank.
Related factors
Part of the Factors reference · how RankGear measures · glossary.