Has MicroFormat E-Content

Abstract illustration of a page's embedded main content region marked by a microformat property tag, in RankGear indigo and coral.

Has MicroFormat E-Content records whether a page carries the Microformats2 e-content class, the property that marks the embedded main content of a microformat object. RankGear returns 1 when it finds the class and 0 when it does not — a structured-data presence signal, not a promise that a page ranks.

Factor IDRG-SCF-003
FamilyStructured Data — MicroFormat
MeasurementBinary presence (0 / 1)
Measured zoneBody HTML without scripts

What it measures

This factor detects the e-content Microformat class, the Microformats2 property used to declare an object’s embedded main content. Its value is binary: the class is either present in the page’s body markup or it is not.

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How RankGear measures it

RankGear searches the body HTML (scripts excluded) case-insensitively for the exact double-quoted string class="e-content" and returns 1 when that string is present, otherwise 0. It is a literal string match, not a Microformats parser.

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What RankGear looks for

<div class="e-content">
  The embedded main content of the microformat object…
</div>
ValueMeaning
1The exact string class="e-content" appears in the body HTML.
0The string is absent from the body HTML.
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How to optimize it

Apply e-content to the actual main-content property of a compatible Microformats2 object, so the class carries its intended semantic meaning. Treat this as an observation about how a page is marked up, not a target to chase: adding the class where it does not belong misrepresents your structure without helping readers or parsers.

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Important considerations

  • The exact-string detector misses multi-class values — a class attribute that combines e-content with other class names in one attribute will not match.
  • It does not validate that a parent MicroFormat item wraps the property, so a bare e-content class still returns 1.
  • It does not assess the quality of the content the class marks.
  • Use the class semantically to describe genuine embedded content, not as a ranking tactic.
  • Presence correlates with structured, machine-readable pages within a measured result set; it is a prioritization signal, not a cause of ranking or a guarantee of position.
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Related factors

Part of the Factors reference · how RankGear measures · glossary.

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