Number of Questions In H2 Tags counts how many of a page’s H2 headings are phrased as questions. It shows whether a page uses question-form section headings to frame its structure — not whether the sections beneath those headings actually answer the questions well.
| Factor ID | RG-RDB-008 |
|---|---|
| Family | Readability & questions |
| Measurement | Question count |
| Measured zone | H2 text |
What it measures
This factor counts the questions parsed from a page’s H2 headings. Where the broader question factor looks at the whole rendered body, this one is scoped to H2 text, so it reveals whether a page leans on question-form section headings — for example FAQ blocks or query-led subheads — to organize its content. It measures the pattern of the headings themselves, not the quality or completeness of the answers that follow.
How RankGear measures it
RankGear runs its question parser independently over each parsed H2 heading and totals the results. Every H2 whose text the parser recognizes as a question adds to the raw count; H2s that are plain statements do not. Because the same recognizer is applied heading by heading, the value reflects how many section titles are framed as questions, not how many question marks appear anywhere else on the page.
What RankGear looks for
<h2>How does RankGear score a page?</h2> ← counts (recognized question)
<h2>Pricing and plans</h2> ← does not count (statement)| If the page is… | Do this |
|---|---|
| Below competitors that use question-form H2s | Identify the user concerns those headings address, then add question H2s only where a thorough answer follows underneath. |
| Matched to a field that uses few question headings | Treat the count as an observation. Keep statement headings where they read more naturally than a forced question. |
| Heavy on question H2s but thin on answers | Fix the sections first. A question heading with a weak answer beneath it does not help the reader. |
How to optimize it
Use question-form H2s for the major user concerns that the following sections answer thoroughly. Each question heading should introduce a direct, accurate answer — in an FAQ block, a how-to step, or an explanatory passage — so the structure genuinely helps a reader scan for what they need. Let real search intent and the questions your audience actually asks drive which headings become questions, and treat the total as an observation about how the page is organized rather than a number to inflate.
Important considerations
- Each recognized question H2 contributes to the raw count.
- FAQ structures can raise the value naturally, since their headings are usually questions.
- The factor does not evaluate the response below the H2 — a question heading with no real answer still counts.
- Avoid turning every section into a question; over-questioning headings reads as forced and does not improve the page.
- This is a correlation-based prioritization signal within a measured result set — it relates to position, it does not make a page rank or guarantee one.
Related factors
Part of the Factors reference · how RankGear measures · glossary.