This factor counts how many of your target keyword’s variations appear inside the double-quoted id attribute values on a page. It is an observation of where your topical wording naturally surfaces in markup, not a lever to pull — a higher count tracks with position in a measured result set, it does not cause a page to rank.
| Factor ID | RG-KWD-063 |
|---|---|
| Family | Keyword Usage & Density |
| Measurement | Variation occurrence count |
| Measured zone | Double-quoted id attribute values |
What it measures
RankGear counts the keyword variations found in recognized HTML element IDs. Every element on a page can carry an id — used for accessibility, fragment (anchor) navigation, CSS styling, and JavaScript hooks — and the words developers choose for those IDs often echo the component’s real purpose. This factor tallies how many times a variation of your target keyword shows up across those id values.
How RankGear measures it
RankGear extracts double-quoted id="..." values from the script-free body of the page, then performs case-insensitive whole-word variation matching on the raw strings. Each variation occurrence found inside those id values adds to the count. Script contents are excluded before matching, so only the rendered structural markup is considered.
What RankGear looks for
<section id="running-shoes-guide">
<div id="best-running-shoe">
<a id="runningShoes-faq">How to optimize it
Treat this as an observation, not a target. Choose stable, descriptive IDs that serve accessibility, fragment navigation, styling, and scripts — and let the topical wording reflect the genuine purpose of each component. If a section is about running shoes, an id like running-shoes-guide is honest and useful on its own merits, and the keyword variation it contains is a natural byproduct. Never rename or invent IDs solely to raise this count.
Important considerations
- Single-quoted (
id='...') or dynamically generated ID forms may not match the double-quoted extraction. - Renaming an
idcan break in-page anchor links, CSS selectors, or JavaScript that depends on it. - Hyphens and other punctuation affect word boundaries, which changes whole-word variation matching.
- Do not change functional IDs solely for SEO — correctness and stability of the markup come first.
- Correlation is not causation: this count relates to position within a measured result set and is a prioritization signal, not a guarantee that a page will rank.
Related factors
Part of the Factors reference · how RankGear measures · glossary.