Entities in H2 Tags is a boolean signal that returns 1 when any entity from your supplied list appears in any H2 heading on the rendered page, and 0 otherwise. It is a presence flag, not a quality score — a value of 1 is not automatically better than a 0.
| Factor ID | RG-ENT-004 |
|---|---|
| Family | Entities |
| Measurement | Boolean presence (0 / 1) |
| Measured zone | H2 text in the rendered page body |
What it measures
This boolean factor reports whether any supplied entity occurs in any H2 heading in the rendered page body. It answers a single yes/no question: does at least one of your entities show up in a section heading? It does not weigh how many headings matched or how many entities were found — that occurrence count is the corresponding factor, RG-ENT-003.
How RankGear measures it
RankGear lowercases the text of each H2 and tests each supplied entity string, as supplied, using substring matching. Any hit across the H2 headings scores the factor 1; no hit scores 0. Because the entity strings are tested as supplied while the heading text is lowercased, the casing of your entity list can affect detection. A missing entity list returns 0. RG-ENT-003 is the corresponding occurrence count.
What RankGear looks for
<h2>How BERT reads a query</h2>
lowercased H2 text : "how bert reads a query"
entity supplied : "bert" → substring match → factor = 1| Value | Meaning |
|---|---|
| 1 | At least one supplied entity string was found inside at least one H2 heading. |
| 0 | No supplied entity appeared in any H2, or no entity list was supplied. |
How to optimize it
Mention entities in section headings only when they accurately identify what the following section discusses. Treat the result as an observation about your current heading structure, not a target to force: writing an entity into an H2 where it does not belong misleads readers and adds nothing to relevance. If your entity list uses different casing than your headings, review the casing, since that alone can flip the result.
Important considerations
- It reports presence only — it does not count how many headings or how many entities matched. See RG-ENT-003 for the count.
- Entity-list casing can affect detection, because entity strings are tested as supplied against lowercased H2 text.
- A missing or empty entity list returns 0.
- A value of 1 is not automatically better than 0; it is a presence signal, not a quality score.
- Correlation is not causation: this factor relates to patterns observed within a measured result set. On its own it does not make a page rank or guarantee a position.
Related factors
Part of the Factors reference · how RankGear measures · glossary.