The Editorial Audit Report is the primary self-contained HTML artifact produced by an On-Page Audit. It bundles coverage, recommended actions, competitive factors, and the full set of supporting values into one shareable file.
| Term | Editorial Audit Report |
|---|---|
| Category | Reports, Workbooks and Exports |
| Also known as | Editorial HTML Audit Report, On-Page Audit Report |
| Where it appears | On-Page Audit |
What it means in RankGear
When you complete an On-Page Audit, RankGear can generate the Editorial Audit Report as a standalone HTML file. It is the main human-readable summary of the run: a coverage view of which factors were checked, the actions RankGear suggests, the competitive factors it weighed against the pages it compared, and the complete supporting values behind each point. Because everything travels inside one document, you can open it without RankGear installed, forward it to a client, or archive it next to the workbook that produced it. It is a rendering of one run’s findings, not a live dashboard that keeps recalculating.
How to interpret it
Start at the top. The opening summary and legend tell you what the run covered and how to read the symbols and scores that follow, so read them before you act on any single line. From there, follow the report’s links into the supporting sheets or deeper sections when you want the underlying values behind a recommendation. When you hand the report to someone else, keep the run metadata intact, because the settings, the target page, and the competitors compared are what make the figures interpretable; stripped of that context, the same numbers can be read the wrong way.
Example
Suppose you audit a product page and export the Editorial Audit Report to send to a writer. They open the HTML file on a machine with no RankGear license, read the summary at the top, and see that the page trails its compared competitors on heading coverage and internal link depth. They click through to the supporting section, confirm the specific values, and make the edits, all from the single file you shared, without needing to rerun the audit themselves.
Important considerations
- A report is a snapshot of one run. If you change the settings, the target page, or the competitor set and rerun, the numbers can move, so compare like-for-like configurations only.
- Generating the report does not alter the underlying measurements; a completed analysis can produce the workbook plus selected HTML companions side by side from the same data.
- Competitive factors are comparative indicators drawn from the pages RankGear compared in this run, not Google ranking scores; matching a competitor on a factor does not by itself cause a page to rank.
- Treat the formatting and layout as presentation, not evidence. The supporting values are the evidence; the styling only makes them easier to read.
Related terms
Part of the RankGear glossary · how RankGear measures · the 870 factors.