Has JSON-LD PetStore is a boolean check for whether a page’s raw source contains an @type of PetStore. It returns 1 when RankGear finds that string pattern and 0 when it does not — and because the check pattern-matches text rather than parsing a JSON-LD graph, a 1 confirms the string is present, not that a valid PetStore entity exists.
| Factor ID | RG-SCJ-200 |
|---|---|
| Family | Structured Data — JSON-LD |
| Measurement | Boolean presence (0 / 1) |
| Measured zone | Raw rendered HTML |
What it measures
Has JSON-LD PetStore reports whether RankGear finds an @type value of PetStore in the page’s raw source. It is a present-or-absent observation about a single schema.org type — the markup a pet-retail business would use to describe itself — not a judgment of whether the surrounding structured data is complete or valid.
How RankGear measures it
RankGear searches the raw HTML for "@type": "PetStore", allowing flexible whitespace around the value and optionally an schema: prefix on the type. Matching is case-insensitive, so capitalization differences do not affect detection. Any single match scores the factor 1; if no match is found, it scores 0.
What RankGear looks for
# Case-insensitive match on raw HTML; flexible whitespace, optional schema: prefix
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "PetStore"
}
</script>| Value | Meaning |
|---|---|
| 1 | The string pattern for an @type of PetStore was found in the raw source. |
| 0 | No matching pattern was found — which does not prove the page describes no pet-store entity by other means. |
How to optimize it
Use PetStore only for a genuine pet retailer, and only where the markup reflects content users can verify on the page — accurate animals or products, services, policies, location, hours, and contact details. Because the detector keys on a source string, the goal is not simply to make the string appear; it is to ship correct, verifiable structured data of which this type is one honest part. Do not apply the type to a page that is not a pet store.
Important considerations
- The detector pattern-matches source text instead of validating a JSON-LD graph.
- A matching string that sits outside valid JSON-LD can still produce a 1.
- Capitalization differences do not affect detection.
- Validate the complete structured data independently — this factor confirms only that the string is present.
- This is a prioritization signal that relates to patterns within a measured result set, not a cause of ranking; a match neither makes a page rank nor guarantees a position.
Related factors
Part of the Factors reference · how RankGear measures · glossary.