Has JSON-LD AutoDealer reports whether the page’s raw HTML contains an @type of AutoDealer in its JSON-LD structured data. It returns a simple yes/no (1 or 0) — and because RankGear matches the source text rather than parsing a schema graph, a bare string match can register even outside a valid script.
| Factor ID | RG-SCJ-022 |
|---|---|
| Family | Structured Data — JSON-LD |
| Measurement | Binary presence (0 / 1) |
| Measured zone | Raw rendered HTML |
What it measures
This factor reports whether RankGear finds an @type value of AutoDealer in the raw source of the page. AutoDealer is the schema.org type that describes a business selling new or used vehicles, letting search engines associate a page with a dealership entity and its inventory, location, contact, and offer data. The result is a binary observation: the type string is present, or it is not.
How RankGear measures it
RankGear searches the raw HTML for "@type": "AutoDealer", allowing flexible whitespace around the colon and optionally a schema: prefix on the value. Matching is case-insensitive, so capitalization differences do not affect detection.
What RankGear looks for
"@type":\s*"(schema:)?AutoDealer" // case-insensitive, flexible whitespace| Value | Meaning |
|---|---|
| 1 | An @type of AutoDealer was found in the raw HTML. |
| 0 | No AutoDealer type string was present. |
How to optimize it
Use AutoDealer only for a genuine dealership, and populate it with accurate inventory, location, contact, and offer data so the markup describes a real business. Because RankGear pattern-matches source text rather than validating a JSON-LD graph, treat a score of 1 as confirmation that the type string exists — not as proof the surrounding structured data is well-formed. Validate the full graph in a dedicated structured-data testing tool before relying on it.
Important considerations
- RankGear pattern-matches source text rather than parsing or validating a JSON-LD graph, so a passing result does not confirm the markup is valid.
- A matching string that sits outside a valid JSON-LD
<script>block can still produce a 1. - Capitalization differences do not affect detection; matching is case-insensitive.
- All structured data must match visible, truthful content on the page.
- This is a prioritization signal that relates to position within a measured result set. Presence of the type correlates with, but does not cause or guarantee, any ranking.
Related factors
Part of the Factors reference · how RankGear measures · glossary.