Has MicroFormat H-Card checks whether a page carries an h-card Microformats2 root — the markup that describes a person or organization in the visible HTML. RankGear returns 1 when it finds one and 0 when it does not; presence is an observation about how the page is marked up, not a lever that moves rankings.
| Factor ID | RG-SCF-007 |
|---|---|
| Family | Structured Data – MicroFormat |
| Measurement | Binary presence (0 / 1) |
| Measured zone | Body HTML without scripts |
What it measures
This factor detects an h-card Microformats2 root representing a person or organization. The h-card vocabulary is the Microformats2 way of publishing identity information — a name, an organization, a point of contact — directly in the visible HTML, so people and machines read the same markup. RankGear records only whether such a root is present in the page body.
How RankGear measures it
RankGear scans the body HTML with scripts removed and returns 1 when it finds the exact double-quoted class value class="h-card", matched case-insensitively. Anything else returns 0.
What RankGear looks for
<div class="h-card">
<span class="p-name">Jane Doe</span>
<span class="p-org">RankGear</span>
</div>| Value | Meaning |
|---|---|
| 1 | An h-card root was found in the body HTML. |
| 0 | No exact class="h-card" value was present. |
How to optimize it
Use h-card for accurate person or organization information and pair it with the appropriate property classes such as p-name and p-org. Treat the result as an observation about your markup rather than a target to chase: add the h-card because the identity it describes is real and visible on the page, not to flip a bit. Because the detector matches the exact double-quoted value class="h-card", a root expressed only as part of a longer multi-class attribute may not register.
Important considerations
- Common multi-class forms may not match the exact detector.
- Presence does not validate the nested properties inside the h-card.
- Markup should describe visible, truthful information, not hidden or decorative content.
- JSON-LD and Microformats are measured separately, so an h-card and a JSON-LD block are distinct signals.
- This is a correlation-level observation within a measured result set — a present h-card relates to how a page is structured; it does not by itself cause or guarantee a ranking.
Related factors
Part of the Factors reference · how RankGear measures · glossary.