DomDetailer Moz Trust is the legacy Moz Trust value for a result’s URL, supplied through DomDetailer — a trust-oriented score from Moz’s link index that weighs links by their distance from trusted, reputable sources. It is a third-party metric, not a score search engines use to rank pages, and a missing value reads as 0.
| Factor ID | RG-BLK-014 |
|---|---|
| Family | Backlinks & authority |
| Measurement | Provider-supplied trust score |
| Measured zone | Off-page URL/domain data |
What it measures
This factor reports the legacy Moz Trust value as supplied through DomDetailer. Where authority metrics gauge raw link strength, a trust metric leans on where a site’s links come from — it favors citations that trace back to credible, well-regarded sources rather than counting links alone. RankGear surfaces the provider’s number as-is; it is a comparative gauge of a URL’s link trust, not a direct measurement of the page’s content.
How RankGear measures it
RankGear reads the dd_mozTrust value returned for the exact result URL. It does not compute Moz Trust itself — the number comes straight from DomDetailer’s feed of Moz data. When that value is absent for a URL, the factor returns 0.
| Value | Meaning |
|---|---|
| Higher value | Moz’s model rates the URL’s link trust as relatively stronger |
| Lower value | Moz’s model rates the URL’s link trust as relatively weaker |
| 0 | Lowest rating — or, commonly, no DomDetailer/Moz value was available for the URL |
How to optimize it
Moz Trust moves with the quality of the sources that cite a site, so it responds to genuine reputation-building rather than to any direct edit. Earn citations from credible, relevant, editorially independent sources, and maintain a trustworthy site and brand. Treat the value as an observation about standing in a link index, not a dial you set — and read a 0 as possible missing data before assuming weak trust.
Important considerations
- It is a third-party metric, not a search-engine score — so it correlates with visibility rather than causing rankings.
- Provider coverage and data freshness affect it; the value reflects when and how well DomDetailer sampled the URL.
- Missing data also appears as 0, which is not the same as a genuinely low score.
- Relevance matters more than a standalone number — a trusted but off-topic citation is worth less than a relevant one.
- A higher value tracks with, but does not guarantee, better positions — it is a prioritization signal within a measured result set.
Related factors
Part of the Factors reference · how RankGear measures · glossary.