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Content Intelligence: build the brief from the SERP, score the draft before you publish

Turn a target query into an evidence-built brief — topical coverage, entities, questions, densities — then pressure-test a draft against the live field before it ever becomes a URL.

Content Intelligence reads the field for a query and shows exactly what the winning pages cover: term coverage, entities, questions, and structure — then scores your draft against that same corpus with BM25/BM25F.

A brief made of evidence

The Topical Heatmap compares exact term coverage across the field for four groups — keyword variants, entities, related topics, supporting terms — with Page 1 usage, the median, your count, and the gap, banded Missing / Light / Covered / Strong. Add questions, entity gaps, and related searches and you have a brief built from consensus, not guesswork.

See the methodology →

Supplemental Content prompt library with shortcodes and keyword, business, and location inputs.

Score the draft before Google does

BM25 Drafts reads your HTML, Markdown, or text, fetches the current field, and reports where the draft’s relevance places within it — plus densities, unique breadth, and the signal terms it’s missing. You revise on evidence, before publishing and waiting on rank feedback.

Explore the reports →

BM25 Drafts comparing draft pages against the top ranking pages for a query.

Boundaries

Coverage, not stuffing

The Topical Heatmap is a comparison matrix, not a density target — it shows where the field has consensus and where your page is thin, and it never tells a writer to force a phrase. BM25 “would rank” is a relevance placement in the corpus, not a live-position forecast. Entity extraction and any AI generation use your own provider accounts and must be reviewed.

Correlation, not causation. Topical coverage and BM25 placement are comparisons against the field — evidence for a better brief, not a ranking guarantee.

Questions, answered

Does it write content for me?

It builds the evidence and can generate supplemental sections with your own AI provider — but generation is optional, billed to you, and always for human review.

What does the Topical Heatmap score?

A formula-transparent comparison of exact term coverage across the field, weighted by category and Page 1 usage. Not a density target.

Build the brief from evidence.

Then write for humans — and check the draft against the field before it ships.

macOS 14+ (Apple silicon) · Windows 11 (x64/ARM64) · bring your own provider accounts