This factor reports whether RankGear finds a JSON-LD @type value of ShoeStore in a page’s raw source. It returns 1 on a match and 0 otherwise — a pattern match on the raw HTML, not a validation of the JSON-LD graph.
| Factor ID | RG-SCJ-238 |
|---|---|
| Family | Structured Data — JSON-LD |
| Measurement | Binary presence (0 / 1) |
| Measured zone | Raw rendered HTML |
What it measures
This factor reports whether RankGear finds an @type value for ShoeStore in the raw source. It is a simple presence signal: the type is either declared in the page’s markup or it is not. ShoeStore is the schema.org type for a footwear retailer, and this factor observes only whether that declaration appears.
How RankGear measures it
RankGear searches the raw HTML for the string "@type": "ShoeStore", allowing flexible whitespace around the colon and optionally a schema: prefix on the value. Matching is case-insensitive and returns 1 on any match.
What RankGear looks for
"@type": "ShoeStore"
"@type":"schema:ShoeStore" (schema: prefix allowed, whitespace flexible, case-insensitive)| Value | Meaning |
|---|---|
| 1 | A matching ShoeStore type string was found in the raw source. |
| 0 | No matching string was found. |
How to optimize it
Use ShoeStore only for a real shoe retailer, and back the declaration with accurate products, brands, offers, sizing, location, hours, and contact details. Ensure every property reflects content users can verify on the page. Treat this factor as an observation of what your markup declares, not a target to chase — adding the type does not make an unrelated page relevant.
Important considerations
- The detector pattern-matches the source text; it does not parse or validate the JSON-LD graph.
- A matching string outside a valid JSON-LD block can still produce 1.
- Capitalization differences do not affect detection.
- Validate the complete structured data independently, and keep every property truthful to visible content.
- This is a correlation-based prioritization signal within a measured result set — presence of the type relates to position, it does not by itself cause a page to rank.
Related factors
Part of the Factors reference · how RankGear measures · glossary.