Has AdRoll Ads is a binary check for whether a page’s rendered body contains an AdRoll retargeting URL on the d.adroll.com/r/ endpoint. It returns 1 when RankGear finds at least one such URL and 0 when it finds none — presence simply records that AdRoll’s retargeting pixel is on the page, and it says nothing about campaign quality or SEO value.
| Factor ID | RG-SOC-038 |
|---|---|
| Family | Advertising and Social Signals |
| Measurement | Binary presence (0 / 1) |
| Measured zone | Rendered body HTML with scripts removed |
What it measures
This factor reports whether RankGear finds an AdRoll retargeting URL that uses the d.adroll.com/r/ endpoint in the rendered body after script elements are removed. It is a present-or-absent observation about one known AdRoll signature — not a measure of how the retargeting campaign is configured, spent, or performing.
How RankGear measures it
RankGear searches the script-free body HTML with the case-insensitive pattern https?://d.adroll.com/r/. It returns 1 when at least one match exists and 0 otherwise. Because script elements are stripped before matching, an endpoint that appears only inside a script block can go undetected.
What RankGear looks for
# Case-insensitive match on the script-free rendered body
https?://d.adroll.com/r/
# e.g. an AdRoll retargeting pixel left in the markup:
<img src="https://d.adroll.com/r/ABC123/..." width="1" height="1">| Value | Meaning |
|---|---|
| 1 | At least one d.adroll.com/r/ retargeting URL was found in the script-free page body. |
| 0 | No matching AdRoll retargeting URL was found — which does not prove AdRoll is absent, since a script-only endpoint would be missed. |
How to optimize it
Treat this as an observation, not a target to raise or lower. If AdRoll is part of the site’s approved advertising strategy, install and verify its current tracking integration through the appropriate consent-aware deployment method. Do not add AdRoll merely to change this factor — the presence of a retargeting pixel is a business decision, not a ranking lever.
Important considerations
- This is a presence detector, not a measure of campaign quality, spend, attribution, or SEO value.
- Script elements are removed before matching, so an endpoint present only inside a script block may not be detected.
- Both HTTP and HTTPS endpoint forms match, and capitalization does not affect detection.
- Advertising and tracking code should comply with privacy, consent, security, and performance requirements.
- This is a prioritization signal that relates to patterns within a measured result set, not a cause of ranking; a match neither makes a page rank nor guarantees a position.
Related factors
Part of the Factors reference · how RankGear measures · glossary.