“Has JSON-LD GardenStore” returns 1 when RankGear finds the string "@type": "GardenStore" in a page’s raw HTML, and 0 when it does not. It is a raw string match, not a validator — RankGear never parses the surrounding JSON-LD graph, and matching is case-insensitive, so a match that sits outside a valid script block still counts as present.
| Factor ID | RG-SCJ-093 |
|---|---|
| Family | Structured Data — JSON-LD |
| Measurement | Binary presence (0 / 1) |
| Measured zone | Raw rendered HTML |
What it measures
This factor reports whether RankGear finds an @type value of GardenStore in the page’s raw source. It is a presence check for one specific schema.org business type — the local-business type for a garden retailer. It says nothing about how complete, accurate, or valid the surrounding markup is; only that the type string appears somewhere in the HTML.
How RankGear measures it
RankGear searches the raw HTML for "@type": "GardenStore", allowing flexible whitespace around the colon and quotes and optionally a schema: prefix on the type value. The match is case-insensitive and returns 1 on the first match, or 0 when no match is found anywhere in the source.
What RankGear looks for
"@type": "GardenStore"
"@type" : "schema:GardenStore"| Value | Meaning |
|---|---|
| 1 | The GardenStore type string was found in the raw HTML (any capitalization). |
| 0 | The string was not present anywhere in the source. |
How to optimize it
Use GardenStore only for a real garden retailer, with accurate products, location, hours, offers, and contact information, and with properties that match the visible content of the page. Treat the 1/0 as an observation of whether the type is present, not a target to game: adding the string without a genuine, matching business misrepresents the page and offers no lasting benefit. If you legitimately run a garden store, emitting valid JSON-LD with this @type is the straightforward way to make the factor read 1.
Important considerations
- The detector pattern-matches the raw source text; it does not parse or validate the JSON-LD graph.
- A matching string outside a valid JSON-LD
<script>block can still produce 1. - Matching is case-insensitive, so capitalization differences do not affect detection.
- Validate the complete structured data independently — a present type string is not proof of well-formed markup.
- Correlation is not causation: the presence of this type relates to how comparable pages are structured within a measured result set. It is a prioritization signal, not something that by itself causes or guarantees a ranking.
Related factors
Part of the Factors reference · how RankGear measures · glossary.