This factor reports whether RankGear finds a JSON-LD @type of DepartmentStore in a page’s raw source (1) or not (0). It is a plain-text pattern match on the raw HTML, not a validated JSON-LD graph, so a matching string can register even when it sits outside real structured data.
| Factor ID | RG-SCJ-070 |
|---|---|
| Family | Structured Data – JSON-LD |
| Measurement | Binary presence (0 / 1) |
| Measured zone | Raw rendered HTML |
What it measures
This factor reports whether RankGear finds an @type value of DepartmentStore in the raw source of the page. It is a presence check: the result is 1 when the pattern appears and 0 when it does not. It does not score the quality of the markup or confirm that the surrounding JSON-LD is valid — only that the DepartmentStore type string is present.
How RankGear measures it
RankGear searches the raw HTML for the "@type": "DepartmentStore" declaration, allowing flexible whitespace around the colon and an optional schema: prefix on the type value. Matching is case-insensitive, so capitalization differences do not change the result.
What RankGear looks for
"@type": "DepartmentStore"
"@type":"schema:DepartmentStore"| Value | Meaning |
|---|---|
| 1 | A DepartmentStore @type string was found in the raw HTML. |
| 0 | No matching DepartmentStore @type string was found. |
How to optimize it
Use DepartmentStore only for a page that represents a genuine department store, with accurate location, hours, products, offers, and contact information, and with properties that match the visible content of the page. Because this factor is a presence signal rather than a quality score, treat a value of 1 as confirmation that the type is declared — not as a target to chase for its own sake. Marking up a business as a department store when it is not one misrepresents the entity and can undermine trust in the rest of your structured data.
Important considerations
- The detector pattern-matches source text rather than validating a JSON-LD graph, so it confirms the presence of a string, not the correctness of the markup.
- A matching string that appears outside valid JSON-LD — for example inside a code sample or comment — can still produce a 1.
- Capitalization differences do not affect detection, since matching is case-insensitive.
- Validate the complete structured data independently to confirm the JSON-LD graph is well formed and accurate.
- This is a prioritization signal that relates to position within a measured result set; it does not by itself make a page rank or guarantee any placement.
Related factors
Part of the Factors reference · how RankGear measures · glossary.