Has JSON-LD Distillery reports whether RankGear finds a "@type": "Distillery" value in a page’s raw HTML — a binary presence check that returns 1 when the string is matched and 0 when it is not. It pattern-matches source text rather than validating the structured-data graph, so a match sitting outside valid JSON-LD can still register a 1.
| Factor ID | RG-SCJ-076 |
|---|---|
| Family | Structured Data – JSON-LD |
| Measurement | Binary presence (0 / 1) |
| Measured zone | Raw rendered HTML |
What it measures
This factor reports whether an @type value of Distillery is present in the page’s raw source. It is a schema.org type used to describe a real distillery as a local business or place — the entity that produces spirits and often runs a tasting room, tours, and retail. The factor answers a single yes/no question: does the markup for this type appear on the page?
How RankGear measures it
RankGear searches the raw HTML for "@type": "Distillery", allowing flexible whitespace around the colon and optionally permitting a schema: prefix on the value. Matching is case-insensitive, so capitalization differences do not affect the result. A match sets the factor to 1; no match sets it to 0.
What RankGear looks for
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Distillery",
"name": "Example Distillery",
"address": { "@type": "PostalAddress", "...": "..." }
}
</script>| Value | Meaning |
|---|---|
| 1 | A "@type": "Distillery" string was found in the raw HTML. |
| 0 | No matching string was found. |
How to optimize it
Use the Distillery type only for a genuine distillery, and only when its structured-data properties match what the page actually shows — accurate location, hours, products, tours, and contact information. Because this is a presence signal on a specific business type, treat it as an observation about whether the page describes itself as a distillery, not as a target to chase on pages that are not one. Applying the type to an unrelated page would misrepresent the entity and adds no value.
Important considerations
- The detector pattern-matches source text; it does not validate a JSON-LD graph, so it cannot confirm the structured data is well-formed or complete.
- A matching string that sits outside valid JSON-LD — in a comment, a code sample, or malformed markup — can still produce a 1.
- Capitalization differences do not affect detection, since matching is case-insensitive.
- Validate the complete structured data independently with a schema testing tool; a 1 here is not proof of valid, eligible markup.
- This is a prioritization signal that relates to pages in a measured result set — presence of the type correlates with, but does not by itself cause, ranking position.
Related factors
Part of the Factors reference · how RankGear measures · glossary.