What is Video Schema?
Video schema is structured data markup defined by Schema.org to help search engines understand and display video content more effectively in search results. It enhances visibility by enabling rich results, such as video thumbnails, descriptions, durations, and publication dates, improving click-through rates.
Key Properties of Video Schema
The VideoObject schema includes several properties to describe a video:
1.@type: Specifies the type of schema (VideoObject).
2.name: The title of the video.
3.description: A short description of the video content.
4.thumbnailUrl: The URL of a video thumbnail image.
5.uploadDate: The date the video was uploaded or published.
6.duration: The length of the video, in ISO 8601 duration format.
7.contentUrl: The URL where the video file is hosted.
8.embedUrl: The URL for embedding the video.
9.interactionCount: The number of views or plays the video has received.
10.publisher: Information about the video’s publisher.
11.isAccessibleForFree: Indicates whether the video is free to watch.
12.transcript: A text transcript of the video content (optional but helpful for accessibility).
Example of Video Schema in JSON-LD
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "How to Bake a Chocolate Cake",
"description": "A step-by-step tutorial on how to bake a delicious chocolate cake at home.",
"thumbnailUrl": [
"https://www.example.com/images/chocolate-cake-thumbnail.jpg"
],
"uploadDate": "2025-01-07",
"duration": "PT5M30S",
"contentUrl": "https://www.example.com/videos/chocolate-cake.mp4",
"embedUrl": "https://www.example.com/embed/chocolate-cake",
"interactionCount": "15234",
"publisher": {
"@type": "Organization",
"name": "Baking Pro Tips",
"logo": {
"@type": "ImageObject",
"url": "https://www.example.com/logo.png"
}
},
"isAccessibleForFree": true
}
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Key Benefits of Video Schema
1.Enhanced Search Visibility: Videos with structured data can appear in Google video carousels or as rich results.
2.Increased Click-Through Rates (CTR): Rich results with thumbnails, durations, and descriptions are more engaging to users.
3.Improved Video SEO: Helps search engines understand and rank your video content better.
4.Video Features in Google Search:
•Video thumbnails
•Video carousels
•Suggested clips (for eligible content)
5.Rich Media Enhancements: Makes your content eligible for display in Google Discover and other media-rich areas.
Properties to Consider When Implementing Video Schema
•Quality Thumbnails: Provide clear and visually appealing thumbnails (minimum 120x90 pixels).
•Accurate Durations: Use the correct ISO 8601 format for duration (e.g., PT5M30S for 5 minutes and 30 seconds).
•Upload Date: Ensure the date is formatted correctly (ISO 8601).
•Transcript or Captions: Include a transcript for accessibility and better understanding by search engines.
•Multiple Thumbnail URLs: Use different resolutions to support various devices.
Best Practices for Video Schema Implementation
1.Include Schema on All Video Pages: Ensure the markup is present on pages where videos are embedded or hosted.
2.Use Accurate Metadata: Titles, descriptions, and durations should reflect the actual video content.
3.Test with Google’s Rich Results Test: Validate your schema implementation to ensure it’s error-free.
4.Optimize Video Content: High-quality, relevant videos perform better in search and improve user engagement.
5.Host Video Files Properly: Ensure the contentUrl points to a valid video file that users can access.
When to Use Video Schema
For tutorials, demonstrations, product showcases, or any video content you want to rank better in search engines. Use it when your website hosts or embeds videos directly to make video content eligible for rich features and improve its discoverability.
